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Desigual, a Spanish company working in the textile and
fashion industry with its headquarters in Barcelona, is characterised by
its distinct, optimistic and colourful designs. The company began
operating under the slogan ‘Desigual, it's not the same’
in 1984, when Thomas Meyer, the founder and president of Desigual,
visualised a future in which people could dress differently in fun and
fresh clothing at affordable prices.
“La Vida es Chula”
has been Desigual's slogan since the beginning.
